A look back at travel in 2025
As 2025 comes to a close, I wanted to share a snapshot of what the year looked like — both professionally and personally. It was a busy year, filled with complex itineraries, milestone trips, and the opportunity to spend time on the ground in destinations I was booking heavily for clients.
This recap is part reflection, part behind-the-scenes look at my business, and partly a personal travel journal — the kind of insight I know many of my clients enjoy.
What my business looked like in 2025
2025 was a busy and rewarding year, working with a mix of returning and new clients across honeymoons, family travel, multi-generational trips, and select corporate itineraries. Many clients were planning well ahead, with summer Europe and 2026 travel already in motion.
I also spent time investing back into the business through hotel site inspections, personal FAM trips, and attending Fora’s Live Forum in New York City. These opportunities allow me to meet hotel partners, tour properties, and gain firsthand insight into destinations and hotels I regularly recommend.
The destinations below reflect where my clients were travelling most in 2025, and where I spent much of my time planning and refining itineraries throughout the year.
Top 10 booked destinations in 2025
(Excluding the U.S., which continues to be my most-booked destination)
France
Italy
Mexico
United Kingdom
Australia
Saint Lucia
Thailand
Fiji
Canada
Ireland
France sat firmly at the top of my most-booked destination list this year, largely due to Paris–London combinations for families travelling over the summer, along with couples and families heading to the South of France.
Italy remained a favourite for honeymoons, with some early planning already underway around the 2026 Winter Olympics. Mexico was particularly popular around Thanksgiving, while Australia continues to feature strongly thanks to both U.S. clients travelling down under and Australian clients exploring closer to home.
Saint Lucia and Fiji were standout choices for honeymoons, Thailand was especially popular for family travel, and Ireland was often added on to broader UK and France itineraries.
Five standout trips I planned in 2025
Some trips naturally stand out for their complexity, creativity, or significance for clients. These were a few of my favourites this year:
A once-in-a-lifetime journey through Australia, staying at Capella Sydney, Qualia, and Southern Ocean Lodge
A six-stop family itinerary across Asia, covering Singapore, Kuala Lumpur, Taiwan, and Thailand
A classic Lake Como honeymoon at Villa d’Este, where days were spent on the water and learning the art of pasta making
Securing hard-to-find accommodation for a client attending the Winter Olympics in Cortina d’Ampezzo
A Fiji honeymoon at Royal Davui Island Resort, complete with first-class helicopter transfers and private sand cay experiences
The types of trips I planned
The mix of travel I worked on in 2025 was varied, which kept the year interesting. It spanned everything from milestone trips to more practical travel needs:
Honeymoons across Europe, the Caribbean, and the South Pacific
Family travel to Europe, particularly over summer
Multi-generational trips with grandparents travelling alongside families
Solo travel for clients prioritising safety and ease
Boutique corporate travel
Special-interest trips, including sporting events and girls’ trips
Moving between leisure and corporate planning was a shift I genuinely enjoyed this year.
Personal travel highlights from 2025
I travelled to six countries in 2025, with trips that closely mirrored the kinds of itineraries I was planning for clients.
Over summer, we took our kids to Europe for the first time, starting in London, where we stayed at Rosewood London. London felt incredibly easy with children — excellent public transport (ask my kids what they want to go back for and they’ll tell you the red buses), walkable neighbourhoods, and experiences that didn’t require over-planning.
A private black cab tour at the start of the trip gave us a great overview of the city, and we kept the rest of our time flexible, focusing on food, theatre, and experiences the kids would genuinely enjoy.
From there, we took the Eurostar to Paris, staying at Le Petit Beaumarchais Hotel & Spa near Le Marais. Once again, we focused on experiences the kids would enjoy — a private cooking class, a Seine River cruise, markets, and relaxed picnics in the park — rather than trying to see everything.
Later in the year, my husband Scott and I finally took an extended trip on our own, spending nine nights in the South of France. Starting in Provence, we explored small villages and wandered farmers markets before moving on to our second stop just outside St Tropez, staying at Lily of the Valley — an incredible wellness hotel.
Our final stop was Saint-Jean-Cap-Ferrat — think classic French Riviera, superyachts moored offshore, and grand villas overlooking the water.
We finished with a night in Monaco, touring Hotel de Paris Monte-Carlo and Hotel Hermitage. Driving the Formula 1 circuit and dining at Michelin-starred Le Grill overlooking the harbour made for a memorable end to the trip. It’s a part of the world I could happily spend more time in — and would return to with the kids.
Reflecting back on a busy year
2025 was a great year. I tripled my business, learned how to better juggle work, travel, and family life, and was reminded how important it is to slow down and enjoy time away when I finally step into holiday mode myself.
Getting to experience London, Paris, and the South of France in the same way many of my clients were — staying in hotels I regularly book and moving through these destinations as families and couples — gave me a deeper understanding of how these trips actually come together on the ground.
Looking ahead to 2026
As 2025 wrapped up, 2026 started quickly. I’m already hearing from clients about spring break plans, locking in summer travel, and starting early conversations around longer, more considered trips.
What’s currently on my radar for the year ahead: I’m looking ahead to a year that includes heading back to London (with time in the countryside), sailing through Croatia’s islands, and exploring Biarritz and San Sebastián. There’s still plenty to be decided — which is half the fun — but travel planning for the year ahead is very much underway.
I’m excited for a fun year ahead and can’t wait to dive into planning what’s to come.